Helping Businesses Improve Sales Teams, Strengthen Processes And Drive Better Results
Real-world experience. Practical implementation. Measurable results.
What We Do
HaywoodX helps founders, sales teams, and commercial leaders improve performance through practical training, consultancy, and growth support.
Sales Training
Modular training programmes covering the fundamentals behind successful sales teams and commercial organisations.
Sales Consultancy
Bespoke consultancy designed to improve sales processes, team performance, and commercial execution.
Commercial Growth Support
Helping founders and leadership teams overcome commercial barriers and accelerate growth.
Who We Help
From founder-led start-ups to established organisations, we work with ambitious businesses and professionals who are serious about growth.
Industries
Businesses
Individuals
How We Work
Every business faces different challenges and opportunities, which is why we start by understanding where you are today, where you want to be, and how best to bridge the gap.
Discovery Meeting
We start by understanding your business, your objectives and the challenges standing in the way of growth.
Commercial Review
We assess your current sales processes, team structure and commercial performance to identify opportunities for improvement.
Recommendation
We present a tailored plan, whether that's sales training, consultancy support or a combination of both.
Delivery & Implementation
We get to work, providing the training, guidance and practical support needed to drive meaningful results.
Ongoing Growth Support
For businesses looking for longer-term support, we remain on hand to help refine strategies, overcome new challenges and sustain momentum.
Why HaywoodX
Built on real-world experience helping businesses overcome challenges, improve performance and achieve sustainable growth.
Experience That Matters
Built on years of hands-on experience helping businesses overcome challenges, improve performance and achieve growth on a global scale.
Practical Over Theoretical
Recommendations shaped by real-world successes, setbacks and lessons learned, not generic business theory.
Outside Perspective
A fresh perspective can often uncover opportunities, inefficiencies and blind spots that are difficult to see from within.
Proven Change Management
Combining commercial experience with behavioural expertise to help teams embrace change and deliver lasting improvements.
Broad Industry Exposure
Experience gained across multiple sectors means challenges can be understood quickly and solutions applied with confidence.
Connections That Count
A network built over years of successful business development, leadership and commercial growth across multiple markets.
Client Testimonials
Hear from the founders, leaders and professionals who have trusted HaywoodX to support their growth journeys.
"Mike has played a pivotal role in the growth of our fuel testing division. His ability to build relationships, identify commercial opportunities and execute on them has helped transform what was once a relatively small business unit into one of the company's most exciting growth areas. Beyond the numbers, Mike brings energy, strategic thinking and a practical approach that consistently delivers results."
"When I first started Echo Bravo, I was building the business from the ground up and looking for opportunities wherever I could find them. Mike introduced me to a network that proved invaluable in those early days and helped open doors that otherwise may have remained closed."
"We initially engaged HaywoodX to help improve the performance of our sales team, but what we received went far beyond traditional sales training. Mike quickly identified gaps in our processes, challenged some long-standing assumptions and gave the team practical tools they could apply immediately. The result was a more confident sales function, better accountability and a noticeable improvement in both performance and consistency. It has had a lasting impact on the way we operate."
Meet The Founder
Mike Haywood has spent more than two decades helping businesses grow, scale and overcome commercial challenges across a wide range of industries and international markets.
Having worked with organisations ranging from founder-led start-ups to established businesses operating across 48 countries, Mike has built sales teams, entered new markets, transformed commercial operations and helped businesses navigate many of the challenges that come with growth. That breadth of experience provides a practical perspective that goes far beyond traditional training or consultancy.
HaywoodX was created to give ambitious businesses access to those lessons, combining practical sales training, commercial consultancy and hands-on support to help improve performance, strengthen teams and unlock long-term growth.
Let's Talk About What's Next
Whether you're building your first sales function, strengthening an existing team or preparing your business for its next phase of scaling, every successful engagement starts with a conversation.
Book A Discovery Call
Tell us a little about your business and we'll arrange a discovery call to discuss your goals, challenges and opportunities.